Field notes on proposals, pricing and pitching, for studios that win work on the strength of what they send.
Boutique agency vs. big agency: A guide to choosing the right partner
What makes a winning marketing proposal: build it around the client's decision
How to address pricing pushback without lowering your rates
The art of upselling in proposals without losing trust
The psychology of persuasion: 6 principles to make your proposals irresistible
8 ways to make your design studio stand out
Why authenticity, personality and human touch are the keys to agency success
Innovative pricing models for creative services: a value-based method
Brand design proposal: what brand designers need to show to win new clients
How to start a creative agency the smart way
Client portfolio: what clients look for before they hire a studio
What event sponsors actually want to see in a proposal
Web design proposal mistakes: the 7 mistakes that cost you clients
Agency productivity techniques that protect margin, starting with the proposal
What makes your agency distinctive in the AI era?
