--- title: "Portland" description: "Win app redesign projects with a proposal template covering onboarding, churn analysis, design system scope and pricing routes for subscription mobility startups." canonical: "https://pr-102.preview.formlio.com/templates/portland-app-redesign-proposal" locale: "en" type: "template" lastModified: "2026-10-21" category: "Digital & web design" alternates: fr: "https://pr-102.preview.formlio.com/fr/templates/portland-proposition-de-refonte-dapplication.md" --- # Portland Mobile App Redesign Proposal Template Win app redesign projects with a proposal template covering churn analysis, onboarding fixes, design system scope and route options for funded mobility startups. ![](https://cdn.formlio.com/content/thumbnail-119.jpg) - [Use this template](https://pr-102.preview.formlio.com/workspaces/claim?template=portland-app-redesign-proposal) - [Live preview](https://pr-102.preview.formlio.com/documents/portland-app-redesign-proposal) - **Categories:** [Digital & web design](https://pr-102.preview.formlio.com/templates/digital-web-design), [Creative & design](https://pr-102.preview.formlio.com/templates/creative-design), [Proposals](https://pr-102.preview.formlio.com/templates/proposals), [Pitch decks](https://pr-102.preview.formlio.com/templates/pitch-decks) - **Document goal:** Win app redesign projects by pitching onboarding fixes, churn insights, design system scope, and pricing to subscription startups. - **Blocks:** Typewriter, Scroll gradient, Single column, Grid 3x2 with icons, Split, Alternating column, Itemized quote, E-signature - **Palette:** Soft Meadow Light (#F2F5EF), Pale Lime Mist (#DDF3B8), Vibrant Lime Accent (#a8e63a), Deep Forest Green (#12241B), Midnight Evergreen (#0A140F) ## Get more from every document Pitch a full app redesign and show a subscription startup exactly how you'll cut churn. Metrics snapshots, funnel charts, design routes, and fixed-fee pricing are already built into the layout. ### Get the yes without the PDF Your client approves the scope and signs the agreement section right where they read your pricing. No printing, no re-uploading. ### Build proposals from sections you trust Pull in a pricing table, steps timeline, or testimonials block, then save your tuned versions to reuse on the next pitch. ### Your pitch looks right on any screen The hero, portfolio showcase, and pricing cards hold their shape when a client opens your proposal on a phone between meetings. ### See which section wins the deal Heatmaps show whether they lingered on pricing or skipped your portfolio, and replays let you time your follow-up call. ### Know the moment they open it Get pinged when a client views your proposal, leaves a comment on the scope, or signs the agreement. ### Write the proposal together, live Your designer tweaks the showcase while you rework pricing and steps, all in one document with no version juggling. ## See how every part fits The proposal opens with your big idea and the client's problem, then moves through data, design routes, proof, and price, and closes on a sign-off deadline. Keep what fits, drop what doesn't, and reorder anything. ### Proposal Cover with Project Pitch & Launch Deadline Opens with a bold pitch headline for the Cascade Ride app redesign and ties it to the September Denver and Minneapolis launches, so the client sees the stakes and timeline immediately. ![](https://cdn.formlio.com/content/section-8c18424b-8ba3-472a-8d97-bac1d659ba2a-1.jpg) ### Big Idea Statement: Core Design Vision An animated one-line statement of the guiding idea: the best ride app is the one you forget you opened. It sets the creative direction and gives the whole proposal a memorable anchor. ![](https://cdn.formlio.com/content/section-3afca432-0566-492b-96c8-62ea50f4dcb3-1.jpg) ### Client Brief & Problem Statement Restates the client's situation: a $14M Series A, expansion from two cities to four, and a first-week app experience that leaks riders. Shows you understand the problem and its business impact. ![](https://cdn.formlio.com/content/section-814f741b-281e-451a-8b14-e5decfa8d296-1.jpg) ### Key Metrics Snapshot from Amplitude & Stripe Summarizes where the business stands today, drawn from six months of Amplitude and Stripe exports. Grounds the proposal in the client's own numbers and builds credibility. ![](https://cdn.formlio.com/content/section-ce40e6f3-a220-4e22-b6fb-1c22adc5853c-1.jpg) ### Funnel Drop-Off Analysis with Data Charts Charts show where riders leave, pinpointing the loss between plan selection and delivery booking. Reframes the issue as a scheduling-screen problem rather than a pricing one, so the fix is clear. ![](https://cdn.formlio.com/content/section-e42070b3-10f2-4248-b86a-3d065eff911b-1.jpg) ### Three Design Routes with Recommended Direction Presents three app concepts, from a ride-first home screen to alternatives, each with a clear rationale. Route A is recommended, which helps the client decide quickly and with confidence. ![](https://cdn.formlio.com/content/section-b9bc61b5-732b-494d-baa9-e87d712423b9-1.jpg) ### Case Studies: Subscription App Portfolio & Results Four subscription app projects where the first week decided the business, with results taken from clients' own dashboards. Proves you have fixed this exact problem before. ![](https://cdn.formlio.com/content/section-c24065db-4c86-42fb-8431-cc9e2605c635-1.jpg) ### 20-Week Project Timeline & Delivery Plan A step-by-step plan from the May 3 kick-off to the September 7 store release, two weeks before Denver launches. Gives clear milestones and shows the schedule protects the launch. ![](https://cdn.formlio.com/content/section-37a495e8-ad6a-49f1-9ede-1b5bb2b5b9e3-1.jpg) ### Fixed-Fee Pricing with Transparent Day Rates A fixed USD fee for the defined scope, built from published day rates for designer, design lead and researcher. Clients keep their App Store and TestFlight accounts. Clear, no-surprise budgeting. ![](https://cdn.formlio.com/content/section-4959a3c3-a5a5-4f3e-a5c5-94ea27e00527-1.jpg) ### Client Testimonials from Founders & Product Leads Quotes from founders and product heads who hired you for the same problem, including onboarding activation lifting from 41 to 63 percent. Adds social proof and shows candid, honest advice. ![](https://cdn.formlio.com/content/section-674cff75-3624-47ef-9631-e18aeba2fe84-1.jpg) ### Agreement & Sign-Off with April 23 Deadline A clear call to action: sign by April 23 to start May 3. Explains that a later signature pushes the release past the Denver launch, creating honest urgency and an easy path to approval. ![](https://cdn.formlio.com/content/section-31ec257e-dbdd-408c-a402-50eecacd2d53-1.jpg) ## Find your answers Answers to common questions about writing and sending app redesign proposals to subscription startups. ### What should be included in a proposal like the Cascade Ride template? This template covers six key sections: Cascade Ride (project overview), The idea (your core concept), The brief (goals and requirements), The numbers (budget and pricing), The data (supporting research), and Three routes (options for the client to choose from). Together they tell a clear story from concept to decision, making it easy for clients to approve. ### How do I customize this proposal template for my own project? Replace the Cascade Ride title and details with your project name, then rewrite The idea and The brief to match your client's goals. Update The numbers and The data with your own pricing and research, and adjust Three routes to reflect your actual options. You can also change fonts, colors, and logos to match your brand. ### What is the purpose of the 'Three routes' section in a proposal? The Three routes section presents three options, such as basic, recommended, and premium, so clients can compare choices instead of deciding yes or no. Offering tiered options gives clients a sense of control and often leads to faster approvals. Highlight the route you recommend and show how each one differs in scope, timeline, and cost. ### Can I export this proposal template to PDF or other formats? Yes, you can export the finished proposal to PDF for sharing with clients, and most editors also let you download it as a PowerPoint or Word file for further editing. PDF is best for final delivery because it preserves layout, fonts, and images. Check your editor's export or download menu to choose the format you need. ### Is this proposal template suitable for agencies, freelancers, and consultants? Yes, the structure works for any service business that needs to pitch an idea backed by numbers and data, including agencies, freelancers, consultants, and event or marketing teams. The idea-to-brief-to-options flow is flexible enough to adapt across industries. 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